--- title: Digital Visitor | Travel Marketing Insights | Gordon Morrison, ASVA description: A well-known face in Scottish tourism, Gordon Morrison is the CEO of the Association of Scottish Visitor Attractions (ASVA), the representative body for the attractions sector in Scotland. In over 15 years of working with the sector, Gordon has visited and offered advice to hundreds of different attractions across Scotland. --- [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-blue.png?width=552&height=888&name=logo-blue.png "Digital Visitor Logo")](https://digitalvisitor.com) [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-light.png?width=552&height=888&name=logo-light.png "Digital Visitor Logo")](https://digitalvisitor.com) [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-red.png?width=552&height=888&name=logo-red.png "Digital Visitor Logo")](https://digitalvisitor.com) - [Home](https://digitalvisitor.com/) - [What we do](https://digitalvisitor.com/what-we-do/) - [Who we work with](https://digitalvisitor.com/who-we-work-with/) - [Insights](https://digitalvisitor.com/blog/) - [Contact](https://digitalvisitor.com/contact/) - [Work](https://digitalvisitor.com/our-work/) - [What we do](https://digitalvisitor.com/what-we-do/) - [About us](https://digitalvisitor.com/about-us/) - [Insights](https://digitalvisitor.com/blog/) - [Careers](https://digitalvisitor.com/careers/) - [Contact](https://digitalvisitor.com/contact/) - - - - # Posts By Gordon Morrison, ASVA Close ### Filter By Category - [All](https://blog.digitalvisitor.com) - [Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions) - [Client Announcements](https://blog.digitalvisitor.com/tag/client-announcements) - [Company News](https://blog.digitalvisitor.com/tag/company-news) - [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) - [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality) - [UK Destination Marketing](https://blog.digitalvisitor.com/tag/uk-destination-marketing) - [Social Media](https://blog.digitalvisitor.com/tag/social-media) - [COVID Recovery](https://blog.digitalvisitor.com/tag/covid-recovery) - [International Destination Marketing](https://blog.digitalvisitor.com/tag/international-destination-marketing) - [Travel & Tour Providers](https://blog.digitalvisitor.com/tag/travel-tour-providers) - [Brand Strategy](https://blog.digitalvisitor.com/tag/brand-strategy) - [Influencer PR](https://blog.digitalvisitor.com/tag/influencer-pr) - [SEO](https://blog.digitalvisitor.com/tag/seo) - [Whitepapers](https://blog.digitalvisitor.com/tag/whitepapers) - [Industry Insights](https://blog.digitalvisitor.com/tag/industry-insights) - [Partnerships](https://blog.digitalvisitor.com/tag/partnerships) Filter ## [Five Tips for Ensuring a User-Friendly Website](https://blog.digitalvisitor.com/five-tips-for-ensuring-a-user-friendly-website) ![What’s next for Visitor Attractions: A Scottish perspective](https://blog.digitalvisitor.com/hs-fs/hubfs/Whats%20Next%20for%20Scottish%20Attractions%20.jpg?width=600&upsize=true&name=Whats%20Next%20for%20Scottish%20Attractions%20.jpg) [![Gordon Morrison, ASVA](https://blog.digitalvisitor.com/hs-fs/hubfs/Gordon%20-%20Website%20Image.jpg?width=32&height=32&name=Gordon%20-%20Website%20Image.jpg) Gordon Morrison, ASVA](https://blog.digitalvisitor.com/author/gordon-morrison-asva) ### [What’s next for Visitor Attractions: A Scottish perspective](https://blog.digitalvisitor.com/whats-next-for-visitor-attractions-a-scottish-perspective) This is a guest blog from Gordon Morrison, CEO of The Association for Scottish Visitor Attractions... [Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions) 14/07/2021 [Load More](https://blog.digitalvisitor.com/author/gordon-morrison-asva/page/0) [![The Association of Leading Visitor Attractions](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ALVA.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ALVA.png)](http://www.alva.org.uk/) ![The Tourism Business](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-The-Tourism-Business.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-The-Tourism-Business.png) [![The Association for Science and Discovery Centres](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ASDC.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ASDC.png)](https://www.sciencecentres.org.uk/) ![Google partner in Search and Display Advertising](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Google-Partner-.png?width=120&height=120&name=Digital-Visitor-Google-Partner-.png) [![Digital Visitor wins Travel Marketing Award for Best Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/) [![Digital Visitor comes second Travel Marketing Award for Best Agency 2020](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/) [![Digital Visitor Shortlisted for Best Travel Marketing Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png)](https://awards.wtm.com/) ### Let's work together! 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