---
title: Digital Visitor | Travel Marketing Insights | Digital Strategy
description: Digital Strategy | Digital Visitor is the UK's leading strategic marketing agency in Travel, Tourism & Hospitality.  Read on to discover our top tips and advice.
---

[![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-blue.png?width=552&height=888&name=logo-blue.png "Digital Visitor Logo")](https://digitalvisitor.com)

[![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-light.png?width=552&height=888&name=logo-light.png "Digital Visitor Logo")](https://digitalvisitor.com)

[![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-red.png?width=552&height=888&name=logo-red.png "Digital Visitor Logo")](https://digitalvisitor.com)

- [Home](https://digitalvisitor.com/)
- [What we do](https://digitalvisitor.com/what-we-do/)
- [Who we work with](https://digitalvisitor.com/who-we-work-with/)
- [Insights](https://digitalvisitor.com/blog/)
- [Contact](https://digitalvisitor.com/contact/)

- [Work](https://digitalvisitor.com/our-work/)
- [What we do](https://digitalvisitor.com/what-we-do/)
- [About us](https://digitalvisitor.com/about-us/)
- [Insights](https://digitalvisitor.com/blog/)
- [Careers](https://digitalvisitor.com/careers/)
- [Contact](https://digitalvisitor.com/contact/)

- <https://www.facebook.com/digitalvisitoragency>
- <https://twitter.com/digitalvisitor>
- <https://www.instagram.com/digitalvisitor/>
- <https://www.linkedin.com/company/digital-visitor>

# Digital Strategy

Close

### Filter By Category

- [All](https://blog.digitalvisitor.com)
- [Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions)
- [Client Announcements](https://blog.digitalvisitor.com/tag/client-announcements)
- [Company News](https://blog.digitalvisitor.com/tag/company-news)
- [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy)
- [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality)
- [UK Destination Marketing](https://blog.digitalvisitor.com/tag/uk-destination-marketing)
- [Social Media](https://blog.digitalvisitor.com/tag/social-media)
- [COVID Recovery](https://blog.digitalvisitor.com/tag/covid-recovery)
- [International Destination Marketing](https://blog.digitalvisitor.com/tag/international-destination-marketing)
- [Travel & Tour Providers](https://blog.digitalvisitor.com/tag/travel-tour-providers)
- [Brand Strategy](https://blog.digitalvisitor.com/tag/brand-strategy)
- [Influencer PR](https://blog.digitalvisitor.com/tag/influencer-pr)
- [SEO](https://blog.digitalvisitor.com/tag/seo)
- [Whitepapers](https://blog.digitalvisitor.com/tag/whitepapers)
- [Industry Insights](https://blog.digitalvisitor.com/tag/industry-insights)
- [Partnerships](https://blog.digitalvisitor.com/tag/partnerships)

Filter

<https://blog.digitalvisitor.com/five-tips-for-ensuring-a-user-friendly-website>

## [Five Tips for Ensuring a User-Friendly Website](https://blog.digitalvisitor.com/five-tips-for-ensuring-a-user-friendly-website)

<https://blog.digitalvisitor.com/travel-trends-for-2022-the-new-way-of-travelling-for-business>

![Travel trends for 2022: will business travel bounce back?](https://blog.digitalvisitor.com/hs-fs/hubfs/businesstraveltrends.jpg?width=600&upsize=true&name=businesstraveltrends.jpg)

[![Anna Alford](https://app.hubspot.com/settings/avatar/453d3ec920e7a1dd1ad3521208bbee91) Anna Alford](https://blog.digitalvisitor.com/author/anna-alford)

### [Travel trends for 2022: will business travel bounce back?](https://blog.digitalvisitor.com/travel-trends-for-2022-the-new-way-of-travelling-for-business)

Zoom, Teams, Google Meet - if video conferencing works so well, what's the rush back to meeting in...

[Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) 07/02/2022

<https://blog.digitalvisitor.com/international-travel-predictions-for-2022>

![The outlook for international travel: our 2022 predictions](https://blog.digitalvisitor.com/hs-fs/hubfs/internationaltraveltrends22.jpg?width=600&upsize=true&name=internationaltraveltrends22.jpg)

[![Anna Alford](https://app.hubspot.com/settings/avatar/453d3ec920e7a1dd1ad3521208bbee91) Anna Alford](https://blog.digitalvisitor.com/author/anna-alford)

### [The outlook for international travel: our 2022 predictions](https://blog.digitalvisitor.com/international-travel-predictions-for-2022)

As we are all very aware, international travel has proved challenging over the last two years, with...

[Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy), [International Destination Marketing](https://blog.digitalvisitor.com/tag/international-destination-marketing) 31/01/2022

<https://blog.digitalvisitor.com/ecotourism-what-is-it-and-why-is-it-important>

![The Rise of Ecotourism: What Is It, and Why Is It Important?](https://blog.digitalvisitor.com/hs-fs/hubfs/Ecotourism-1.jpg?width=600&upsize=true&name=Ecotourism-1.jpg)

[![Anna Alford](https://app.hubspot.com/settings/avatar/453d3ec920e7a1dd1ad3521208bbee91) Anna Alford](https://blog.digitalvisitor.com/author/anna-alford)

### [The Rise of Ecotourism: What Is It, and Why Is It Important?](https://blog.digitalvisitor.com/ecotourism-what-is-it-and-why-is-it-important)

Over the next two weeks, the UK is hosting the 26th UN Climate Change Conference of the Parties,...

[COVID Recovery](https://blog.digitalvisitor.com/tag/covid-recovery), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) 02/11/2021

<https://blog.digitalvisitor.com/the-pandemic-marketing-series-the-roundup>

![The Pandemic Marketing Series: The Roundup](https://blog.digitalvisitor.com/hs-fs/hubfs/PMS%20Roundup-1.jpg?width=600&upsize=true&name=PMS%20Roundup-1.jpg)

[![Digital Visitor](https://blog.digitalvisitor.com/hs-fs/hubfs/digital-visitor-vertical-coral-rgb%20(1)%202-1.png?width=32&height=32&name=digital-visitor-vertical-coral-rgb%20(1)%202-1.png) Digital Visitor](https://blog.digitalvisitor.com/author/digital-visitor)

### [The Pandemic Marketing Series: The Roundup](https://blog.digitalvisitor.com/the-pandemic-marketing-series-the-roundup)

We’ve reached the end of our Pandemic Marketing Series, where our CEO, Anthony Rawlins, takes a...

[COVID Recovery](https://blog.digitalvisitor.com/tag/covid-recovery), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) 06/10/2021

<https://blog.digitalvisitor.com/pandemic-marketing-series-part-5>

![The Pandemic Marketing Series: 5 Lessons for a New Age in Marketing](https://blog.digitalvisitor.com/hs-fs/hubfs/PMS%205.png?width=600&upsize=true&name=PMS%205.png)

[![Anthony Rawlins](https://blog.digitalvisitor.com/hs-fs/hubfs/Ant_Headshot_Circle.png?width=32&height=32&name=Ant_Headshot_Circle.png) Anthony Rawlins](https://blog.digitalvisitor.com/author/anthony-rawlins)

### [The Pandemic Marketing Series: 5 Lessons for a New Age in Marketing](https://blog.digitalvisitor.com/pandemic-marketing-series-part-5)

It’s astonishing how much the travel and tourism industry has had to deal with since March 2020....

[COVID Recovery](https://blog.digitalvisitor.com/tag/covid-recovery), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) 30/09/2021

<https://blog.digitalvisitor.com/google-hotel-ads-changes>

![Google Hotel Ads: The changes you need to know](https://blog.digitalvisitor.com/hs-fs/hubfs/Imported_Blog_Media/Digital-Visitor-Google-Hotel-Ads-Changes-1.jpg?width=600&upsize=true&name=Digital-Visitor-Google-Hotel-Ads-Changes-1.jpg)

[![Jamie Miles](https://blog.digitalvisitor.com/hs-fs/hubfs/jamieemailfooter.png?width=32&height=32&name=jamieemailfooter.png) Jamie Miles](https://blog.digitalvisitor.com/author/jamie-miles)

### [Google Hotel Ads: The changes you need to know](https://blog.digitalvisitor.com/google-hotel-ads-changes)

Last month, Google announced a shake-up of its Google Hotel Ads platform, and how it works for...

[Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy), [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality) 29/04/2021

<https://blog.digitalvisitor.com/google-grants-attractions>

![Getting started with Google Grants](https://blog.digitalvisitor.com/hs-fs/hubfs/Imported_Blog_Media/google-grant-digital-visitor-1.jpeg?width=600&upsize=true&name=google-grant-digital-visitor-1.jpeg)

[![Simon Jones](https://blog.digitalvisitor.com/hs-fs/hubfs/Simon_headshot_Circle.png?width=32&height=32&name=Simon_headshot_Circle.png) Simon Jones](https://blog.digitalvisitor.com/author/simon-jones)

### [Getting started with Google Grants](https://blog.digitalvisitor.com/google-grants-attractions)

There are currently over 5.6 billion Google searches each day. That amounts to the average person...

[Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) 13/04/2021

<https://blog.digitalvisitor.com/simplifying-your-reopening-the-three-ws>

![Simplifying your reopening: The three W’s](https://blog.digitalvisitor.com/hs-fs/hubfs/Imported_Blog_Media/Who-Where-Why-Reopening-Stategy-Digital-Visitor.jpg?width=600&upsize=true&name=Who-Where-Why-Reopening-Stategy-Digital-Visitor.jpg)

[![Anthony Rawlins](https://blog.digitalvisitor.com/hs-fs/hubfs/Ant_Headshot_Circle.png?width=32&height=32&name=Ant_Headshot_Circle.png) Anthony Rawlins](https://blog.digitalvisitor.com/author/anthony-rawlins)

### [Simplifying your reopening: The three W’s](https://blog.digitalvisitor.com/simplifying-your-reopening-the-three-ws)

A lot is riding on this summer for tourism businesses, and so many are furiously planning for their...

[Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy), [UK Destination Marketing](https://blog.digitalvisitor.com/tag/uk-destination-marketing), [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality) 24/03/2021

<https://blog.digitalvisitor.com/uk-tourism-digital-relaunch-strategy>

![Digital Relaunching Strategies for UK Tourism](https://blog.digitalvisitor.com/hs-fs/hubfs/Imported_Blog_Media/Digital-Visitor-Relaunching-With-Digital-1-1.jpg?width=600&upsize=true&name=Digital-Visitor-Relaunching-With-Digital-1-1.jpg)

[![Digital Visitor](https://blog.digitalvisitor.com/hs-fs/hubfs/digital-visitor-vertical-coral-rgb%20(1)%202-1.png?width=32&height=32&name=digital-visitor-vertical-coral-rgb%20(1)%202-1.png) Digital Visitor](https://blog.digitalvisitor.com/author/digital-visitor)

### [Digital Relaunching Strategies for UK Tourism](https://blog.digitalvisitor.com/uk-tourism-digital-relaunch-strategy)

Now that we have a roadmap of what to (hopefully) expect, this summer is set to be perhaps the most...

[Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions), [COVID Recovery](https://blog.digitalvisitor.com/tag/covid-recovery), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy), [UK Destination Marketing](https://blog.digitalvisitor.com/tag/uk-destination-marketing), [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality) 23/03/2021

<https://blog.digitalvisitor.com/attraction-digital-relaunch>

![How to relaunch your attraction only with digital](https://blog.digitalvisitor.com/hs-fs/hubfs/Imported_Blog_Media/UK-Attraction-digital-relaunch-digital-visitor.jpg?width=600&upsize=true&name=UK-Attraction-digital-relaunch-digital-visitor.jpg)

[![Simon Jones](https://blog.digitalvisitor.com/hs-fs/hubfs/Simon_headshot_Circle.png?width=32&height=32&name=Simon_headshot_Circle.png) Simon Jones](https://blog.digitalvisitor.com/author/simon-jones)

### [How to relaunch your attraction only with digital](https://blog.digitalvisitor.com/attraction-digital-relaunch)

Now that we have a roadmap of what to (hopefully) expect, this summer is set to be perhaps the most...

[Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions), [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) 11/03/2021

[Load More](https://blog.digitalvisitor.com/tag/digital-strategy/page/2)

[![The Association of Leading Visitor Attractions](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ALVA.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ALVA.png)](http://www.alva.org.uk/)

![The Tourism Business](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-The-Tourism-Business.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-The-Tourism-Business.png)

[![The Association for Science and Discovery Centres](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ASDC.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ASDC.png)](https://www.sciencecentres.org.uk/)

![Google partner in Search and Display Advertising](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Google-Partner-.png?width=120&height=120&name=Digital-Visitor-Google-Partner-.png)

[![Digital Visitor wins Travel Marketing Award for Best Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/)

[![Digital Visitor comes second Travel Marketing Award for Best Agency 2020](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/)

[![Digital Visitor Shortlisted for Best Travel Marketing Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png)](https://awards.wtm.com/)

### Let's work together!

Email us to get started.

[OK, let's go!](https://digitalvisitor.com/contact)

<https://digitalvisitor.com>

- [What we do](https://digitalvisitor.com/what-we-do/)
- [Who we work with](https://digitalvisitor.com/who-we-work-with/)
- [Our Work](https://digitalvisitor.com/our-work/)
- [Careers](https://digitalvisitor.com/careers/)
- [Privacy Policy](https://digitalvisitor.com/privacy-policy/)

© Digital Visitor 2026  
| Registered in England and Wales 05595352

3rd Floor, Hanover House  
 47 Corn Street, Bristol  
 BS1 1HT 

[01174 400 500](tel:01174400500) [info@digitalvisitor.com](mailto:info@digitalvisitor.com)

- <https://www.facebook.com/digitalvisitoragency>
- <https://twitter.com/digitalvisitor>
- <https://www.instagram.com/digitalvisitor/>
- <https://www.linkedin.com/company/digital-visitor>