How to define your brand purpose

Brand Strategy July 15, 2021
How to define your brand purpose

Over the last year, due to the political and environmental climate, consumers have become more becoming more value-conscious than ever before.  In fact, a recent study by Zeno revealed that  97% of people now believe it's important for a brand to have a strong purpose and would be four times more likely to purchase from those that do.  

But what does that mean for the travel & tourism industry specifically?  And how can you apply your purpose to your marketing strategy?

We sat down with our CEO, Anthony Rawlins to discuss:

  • The importance of brand purpose
  • The first steps you can take to define yours
  • How to integrate brand purpose authentically 
  • How to avoid virtue signalling
Defining your brand purpose

If you would like a transcript of this video, then please let us know.


For any advice or questions on brand purpose and how to integrate it into your overall brand strategy, get in touch.

Jamie is Digital Visitor's Marketing Manager and oversees our messaging and content.  If you are interested in knowing more about anything covered in this blog, or would like to see more on a certain topic please drop them an email.