Over the last year, due to the political and environmental climate, consumers have become more value-conscious than ever before. In fact, a recent study by Zeno revealed that 97% of people now believe it's important for a brand to have a strong purpose and would be four times more likely to purchase from those that do.
But what does that mean for the travel & tourism industry specifically? And how can you apply your purpose to your marketing strategy?
We sat down with our CEO, Anthony Rawlins to discuss:
Jamie is Digital Visitor's Marketing Manager and oversees our messaging and content. If you are interested in knowing more about anything covered in this blog, or would like to see more on a certain topic please drop them an email.