Over the last year, due to the political and environmental climate, consumers have become more value-conscious than ever before. In fact, a recent study by Zeno revealed that 97% of people now believe it's important for a brand to have a strong purpose and would be four times more likely to purchase from those that do.
But what does that mean for the travel & tourism industry specifically? And how can you apply your purpose to your marketing strategy?
We sat down with our CEO, Anthony Rawlins to discuss:
- The importance of brand purpose
- The first steps you can take to define yours
- How to integrate brand purpose authentically
- How to avoid virtue signalling
If you would like a transcript of this video, then please let us know.
For any advice or questions on brand purpose and how to integrate it into your overall brand strategy, get in touch.