--- title: "Simon Jones VAC 2020 : The rising importance of your website | Digital Visitor" description: With the massive uptake in digital booking, your website is more important than ever as it's the first impression of your brand. image: https://blog.digitalvisitor.com/hubfs/Imported_Blog_Media/digital-visitor-rising-importance-website.jpg --- [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-blue.png?width=552&height=888&name=logo-blue.png "Digital Visitor Logo")](https://digitalvisitor.com) [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-light.png?width=552&height=888&name=logo-light.png "Digital Visitor Logo")](https://digitalvisitor.com) [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-red.png?width=552&height=888&name=logo-red.png "Digital Visitor Logo")](https://digitalvisitor.com) - [Home](https://digitalvisitor.com/) - [What we do](https://digitalvisitor.com/what-we-do/) - [Who we work with](https://digitalvisitor.com/who-we-work-with/) - [Insights](https://digitalvisitor.com/blog/) - [Contact](https://digitalvisitor.com/contact/) - [Work](https://digitalvisitor.com/our-work/) - [What we do](https://digitalvisitor.com/what-we-do/) - [About us](https://digitalvisitor.com/about-us/) - [Insights](https://digitalvisitor.com/blog/) - [Careers](https://digitalvisitor.com/careers/) - [Contact](https://digitalvisitor.com/contact/) - - - - # Simon Jones VAC 2020 : The rising importance of your website [Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions) October 08, 2020 ![Simon Jones VAC 2020 : The rising importance of your website](https://blog.digitalvisitor.com/hubfs/Imported_Blog_Media/digital-visitor-rising-importance-website.jpg) The massive uptake in digital booking during the pandemic has made your website more important than ever, as it’s the first impression customers will have with your brand.  Simon runs through some key tips for tourism businesses to implement over the next year and covers: - Marketing trends over the last few months during lockdown. - The impact this has had on the importance of websites and digital activity. - Actionable ideas to take back and implement in your organisation. **For further information on the insights covered in this presentation, or any advice on how to implement them into n your marketing activity, [please drop us a message](mailto:info@digitalvisitor.com) and we’ll see how we can help. ** [![Digital Visitor](https://blog.digitalvisitor.com/hubfs/digital-visitor-vertical-coral-rgb%20(1)%202-1.png)](https://blog.digitalvisitor.com/author/digital-visitor) [Digital Visitor](https://blog.digitalvisitor.com/author/digital-visitor) Digital Visitor is the UK's leading strategic agency in travel, tourism & hospitality. For any more information on how we can help, get in touch.  ## Share Story - Twitter - Facebook - LinkedIn ###### Related Posts [Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions) #### [What’s next for Visitor Attractions: A Scottish perspective](https://blog.digitalvisitor.com/whats-next-for-visitor-attractions-a-scottish-perspective) [Visitor Attractions](https://blog.digitalvisitor.com/tag/visitor-attractions) #### [How to improve your  attraction’s web experience in four steps](https://blog.digitalvisitor.com/attractions-web-experience) [![The Association of Leading Visitor Attractions](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ALVA.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ALVA.png)](http://www.alva.org.uk/) ![The Tourism Business](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-The-Tourism-Business.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-The-Tourism-Business.png) [![The Association for Science and Discovery Centres](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ASDC.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ASDC.png)](https://www.sciencecentres.org.uk/) ![Google partner in Search and Display Advertising](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Google-Partner-.png?width=120&height=120&name=Digital-Visitor-Google-Partner-.png) [![Digital Visitor wins Travel Marketing Award for Best Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/) [![Digital Visitor comes second Travel Marketing Award for Best Agency 2020](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/) [![Digital Visitor Shortlisted for Best Travel Marketing Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png)](https://awards.wtm.com/) ### Let's work together! Email us to get started. [OK, let's go!](https://digitalvisitor.com/contact) - [What we do](https://digitalvisitor.com/what-we-do/) - [Who we work with](https://digitalvisitor.com/who-we-work-with/) - [Our Work](https://digitalvisitor.com/our-work/) - [Careers](https://digitalvisitor.com/careers/) - [Privacy Policy](https://digitalvisitor.com/privacy-policy/) © Digital Visitor 2026 | Registered in England and Wales 05595352 3rd Floor, Hanover House 47 Corn Street, Bristol BS1 1HT [01174 400 500](tel:01174400500) [info@digitalvisitor.com](mailto:info@digitalvisitor.com) - - - -