We sat down with our CEO Anthony Rawlins to discuss why it's important tourism businesses should start marketing themselves as a destination, what this means, and some first steps you can implement into your strategy.
This video covers:
- The difference between a brand and a destination
- How to start marketing yourself as a destination
- How to best prepare for the upcoming year
If you would like a transcript of this video, then please let us know.
For UK Tourism to recover fully, you need to plan past this summer. For any advice or questions on how to do this, get in touch.