---
title: Transforming your travel business into a destination
description: As consumers are craving experiences, tourism brands need to stop thinking of themselves as a place where people go, but a destination.
---

[Digital Visitor | Travel Marketing Insights](https://blog.digitalvisitor.com)

# [Transforming your travel business into a destination](https://blog.digitalvisitor.com/transforming-your-travel-business-into-a-destination)

 Written by [Jamie Miles](https://blog.digitalvisitor.com/author/jamie-miles) | Jun 24, 2021 9:30:00 AM

We sat down with our CEO Anthony Rawlins to discuss why it's important tourism businesses should start marketing themselves as a destination,  what this means, and some first steps you can implement into your strategy.

This video covers:

- The difference between a brand and a destination
- How to start marketing yourself as a destination
- How to best prepare for the upcoming year 

If you would like a transcript of this video, [then please let us know.](mailto:jamie@digitalvisitor.com)

For UK Tourism to recover fully, you need to plan past this summer. For any advice or questions on how to do this, [get in touch](mailto:jamie@digitalvisitor.com).

[View full post](https://blog.digitalvisitor.com/transforming-your-travel-business-into-a-destination)

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