Brand Strategy

How to define your brand purpose

Making Influencer Marketing Work For Your Visitor Attraction

Making Influencer Marketing Work For Your Visitor Attraction

It’s been an important year for influencer marketing. We’re seeing more budget being allocated...

An Issue of Influencer Transparency

An Issue of Influencer Transparency

Instagram’s unveiling, in June, of a new “feature” brought an ongoing industry problem into...

Airline Marketing eBook: 5 Creative Influencer Marketing Tactics

Airline Marketing eBook: 5 Creative Influencer Marketing Tactics

With brands across industries accelerating their uptake of digital media for marketing purposes,...

The Rise of Micro-Influencers (and Fall of the Celebrity)

The Rise of Micro-Influencers (and Fall of the Celebrity)

At the time of writing, darling of the influencer world, ‘Zoella’, has amassed a total of 7.46...

The Beginner’s Guide to Influencer Marketing

The Beginner’s Guide to Influencer Marketing

The Beginner’s Guide to Influencer Marketing To say influencer marketing is in vogue is an...

SEO Strategies for Link Building: The Role of Influencer Marketing

SEO Strategies for Link Building: The Role of Influencer Marketing

Link building has always formed the basis of effective SEO marketing strategies. Despite...