--- title: "Hotel Marketing eBook: 5 Tactics to Drive Winter Bookings" description: This eBook explores a number of social media tactics that have delivered proven results for well-known accommodation providers and destination image: https://blog.digitalvisitor.com/hubfs/Imported_Blog_Media/hotel-marketing-ebook-digital-visitor.jpg --- [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-blue.png?width=552&height=888&name=logo-blue.png "Digital Visitor Logo")](https://digitalvisitor.com) [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-light.png?width=552&height=888&name=logo-light.png "Digital Visitor Logo")](https://digitalvisitor.com) [![Digital Visitor Logo](https://blog.digitalvisitor.com/hs-fs/hubfs/raw_assets/public/DIGITAL_VISITOR_MAY_2021/images/logo-red.png?width=552&height=888&name=logo-red.png "Digital Visitor Logo")](https://digitalvisitor.com) - [Home](https://digitalvisitor.com/) - [What we do](https://digitalvisitor.com/what-we-do/) - [Who we work with](https://digitalvisitor.com/who-we-work-with/) - [Insights](https://digitalvisitor.com/blog/) - [Contact](https://digitalvisitor.com/contact/) - [Work](https://digitalvisitor.com/our-work/) - [What we do](https://digitalvisitor.com/what-we-do/) - [About us](https://digitalvisitor.com/about-us/) - [Insights](https://digitalvisitor.com/blog/) - [Careers](https://digitalvisitor.com/careers/) - [Contact](https://digitalvisitor.com/contact/) - - - - # Hotel Marketing eBook: 5 Tactics to Drive Winter Bookings [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy), [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality) October 14, 2016 ![Hotel Marketing eBook: 5 Tactics to Drive Winter Bookings](https://blog.digitalvisitor.com/hubfs/Imported_Blog_Media/hotel-marketing-ebook-digital-visitor.jpg) Winter can be a dark place for country and coastal hotels in Britain. The out-of-season short break is simply an easier sell for cities that have shopping, inside attractions and cultural heritage aplenty. Well, the time has come for that to change. This eBook has been written to explore a number of social media tactics that have delivered proven results for well-known accommodation providers and destinations. Delivered in isolation or combination, each tactic can be executed by the owner of a single boutique country hotel and their small team, or by the marketing manager at a coastal hotel chain. Having said that, the 5 tactics explored within remain relevant for hotels, and hotel chains across the UK, cities included. ## **About Digital Visitor** Digital Visitor is an ambitious social media agency – based in Bristol – powered by its employees’ expertise in delivering targeted social media marketing. Specialists in delivering social media solutions for the travel and tourism industry, we work with a number of the UK’s leading accommodation providers. These include; AccorHotels, Intercontinental Hotels Group, Gough Hotels and Alderman Apartments. ## **\[eBook Preview\] 5 Tactics to Drive Winter Bookings** **Interested in this whitepaper?  [Drop us a message](mailto:info@digitalvisitor.com) and we can send it over to you if you like, but please bear in mind, it has been a few years and things have moved on since then. ** **We’re in the process of updating this paper, but in the meantime make sure to check out [2021 Whitepaper: An Industry Renewed](https://digitalvisitor.com/2021-whitepaper-an-industry-renewed/) for some more recent advice.   ** [![Digital Visitor](https://blog.digitalvisitor.com/hubfs/digital-visitor-vertical-coral-rgb%20(1)%202-1.png)](https://blog.digitalvisitor.com/author/digital-visitor) [Digital Visitor](https://blog.digitalvisitor.com/author/digital-visitor) Digital Visitor is the UK's leading strategic agency in travel, tourism & hospitality. For any more information on how we can help, get in touch.  ## Share Story - Twitter - Facebook - LinkedIn ###### Related Posts [Hotels & Hospitality](https://blog.digitalvisitor.com/tag/hotels-hospitality) #### [Airbnb needs to change](https://blog.digitalvisitor.com/airbnb-needs-to-change) [Digital Strategy](https://blog.digitalvisitor.com/tag/digital-strategy) #### [Travel trends for 2022: will business travel bounce back?](https://blog.digitalvisitor.com/travel-trends-for-2022-the-new-way-of-travelling-for-business) [![The Association of Leading Visitor Attractions](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ALVA.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ALVA.png)](http://www.alva.org.uk/) ![The Tourism Business](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-The-Tourism-Business.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-The-Tourism-Business.png) [![The Association for Science and Discovery Centres](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Digital-Partner-ASDC.png?width=120&height=120&name=Digital-Visitor-Digital-Partner-ASDC.png)](https://www.sciencecentres.org.uk/) ![Google partner in Search and Display Advertising](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-Google-Partner-.png?width=120&height=120&name=Digital-Visitor-Google-Partner-.png) [![Digital Visitor wins Travel Marketing Award for Best Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Winner-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/) [![Digital Visitor comes second Travel Marketing Award for Best Agency 2020](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2020-SECOND-Best-Travel-Marketing-Agency.png)](http://www.thetravelmarketingawards.com/) [![Digital Visitor Shortlisted for Best Travel Marketing Agency 2019](https://blog.digitalvisitor.com/hs-fs/hubfs/DIGITAL_VISITOR_MAY_2021/Images/Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png?width=120&height=120&name=Digital-Visitor-2019-Shortlist-Best-Travel-Marketing-Agency.png)](https://awards.wtm.com/) ### Let's work together! Email us to get started. [OK, let's go!](https://digitalvisitor.com/contact) - [What we do](https://digitalvisitor.com/what-we-do/) - [Who we work with](https://digitalvisitor.com/who-we-work-with/) - [Our Work](https://digitalvisitor.com/our-work/) - [Careers](https://digitalvisitor.com/careers/) - [Privacy Policy](https://digitalvisitor.com/privacy-policy/) © Digital Visitor 2026 | Registered in England and Wales 05595352 3rd Floor, Hanover House 47 Corn Street, Bristol BS1 1HT [01174 400 500](tel:01174400500) [info@digitalvisitor.com](mailto:info@digitalvisitor.com) - - - -