Social Media Campaign Ideas for International Tourism Boards

For International Tourism Boards, a strong and active presence on social media can make a critical difference to travelers when they’re making decisions about  visiting your destination or one of many increasingly professional and engaging alternatives. With booking season upon us, it is exactly the right time of year to be highly visible on the key social channels, proudly showcasing your area’s unique attractions.

To elevate the visibility of your destination, our creative team have come up with a range of social media campaign ideas each with a proven track record of delivering great  results against the objectives all destination marketers  world-wide are seeking to impact.

We’ve detailed three examples, but the ideas and results we can deliver are limitless, so get in touch with Digital Visitor to secure the success of your next social media marketing campaign.

1. Discover Your Next Holiday

An engaging promotion perfectly suited to Facebook that educates entrants about your destination and showcases the range of activities available when they visit.

How the promotion works

• Through our campaign promotional activities including Social PR and Outreach as well as our highly targeted Social Advertising, we drive relevant audiences to your Facebook page and ask entrants to answer a few questions that help them discover what your destination has to offer.
• Future visitors answer 3 or 4 questions based on their own personal preferences that could include:
  • What do you want to do on your holiday?
  • Who are you travelling with?
  • When was the last time you went on holiday?
• After providing their responses and entering their details, entrants are directed to a final page that carries a bespoke recommendation for an activity to do, or place to visit in your country.
• Feature up to 54 unique results pages, each tailored to entrants’ responses with info about places or activities most relevant to them.
• The final recommendation page can encourage entrants to visit your website and share with their friends to drive viral reach of your campaign.

Why You’ll Love It…

• This campaign mechanic is tried and tested and consistently delivers excellent results for our clients including a high volume of email marketing data.
• The questions can be tailored to provide you with valuable customer insights that can enhance future marketing activities.
• Website links from the recommendations page bring prospective customers to highly relevant pages on your website based on their preferences.
• Integrated share options maximise the viral reach of the campaign.
• The app is fully functional on desktop and further optimised for mobile.

2. Where in the World?

An informative Facebook promotion we developed ourselves that encourages entrants to navigate their way and discover where your country is on a world map to enter.

Promotion details

• Through our Social PR and outreach activities, as well as highly optimized Social advertising, we drive relevant audiences to your Facebook page to find your destination.
• To play, users navigate across an interactive map using compass controls in a journey to find your country.
• Upon successfully discovering your country on the map, the interface dissolves into a picturesque scene of your destination and users fill in a simple form with their details.
• A final page directs entrants to find out more information about your country on your website and prompts them to share with friends.

Why You’ll Love It…

• Interactive navigation game provides a highly engaging and memorable user experience that is proven to drive awareness of your destination.
• Unique navigation concept educates users about different travel routes to visit your destination.
• Effectively captures high quality customer information and emails for future marketing opportunities.
• Enables you to showcase a range of activities and attractions in your country, with links directing users to relevant pages on your website.
• Fully functional on desktop, mobile and tablet.

3. Pack Your Bag

A bespoke Facebook promotion that showcases the variety of activities available in your destination by allowing users to pack a suitcase full of things they would like to do during their visit.

How the promotion works:

• This unique application allows entrants to choose the activities they would like to do in your country and place them in their luggage.
• Entrants are presented with four themed packing lists, categorized by different activity types such as Adventure, Cuisine, Culture, or Places and fill their bag with 6-8 selections.
• Once their suitcase is full, users complete a simple data form where they are encouraged to opt-in for further communication for an additional entry.
• After entering, entrants are directed to your website to view additional information about the activities or places available in your destination, tailored to the items they selected.
• A unique message can be generated to share their entry with friends to increase viral reach of your campaign.

Why You’ll Love It…

• Fun mechanic engages entrants around core themes of your destinations tourism and showcases key activities and places to visit.
• Effective email capture for your destination and your partners supports future marketing opportunities.
• Final ‘Thanks’ page customised based on users’ selection so they learn more about activities they’ve expressed interest in and visit highly relevant pages on your website.
• Personalised share pop-up on post-entry screen maximises potential of organic reach.
• The app is fully functional on desktop and further optimised for mobile.

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For more information on these highly effective ways to collect pre-qualified customer leads from social media – and Facebook in particular, please contact us or call 0117 9111420.