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Airbnb needs to change
Seeing extended family during the last 2 years has been difficult and like many people, we decided...
Upside-down budget planning
It’s that time of year again when businesses across the industry start planning their budgets for...
We don’t have the luxury of taking it slowly
As we continue our journey into 2022, it's interesting to ponder what the outcomes are likely to be...
A shot of optimism - outbound international marketing for January 2022
At times, the ever changing landscape of restrictions and rules and ensuing consumer behaviour...
What's next for OTAs?
All behavioural indicators suggest consumers are now more conscious than ever about many new and...
The Pandemic Marketing Series: 5 Lessons for a New Age in Marketing
It’s astonishing how much the travel and tourism industry has had to deal with since March 2020....
The Pandemic Marketing Series: Creating a Destination
Creating a destination has always been the preserve of the big players. After all, the investment...
The Pandemic Marketing Series: Embrace The Change
The pandemic has wreaked havoc on our industry over the last 18 months or so. But it’s also had a...
The Pandemic Marketing Series: Flattening the seasonal curve
Seasonal marketing has a lot to answer for. In fact, I’d argue the spring, summer, autumn and...
